Strategies and Initiatives
|
Owner(s) |
Status
|
Engage with a third-party vendor to conduct an annual district survey
|
Executive Director of Communications |
Complete
|
Improve district and school websites to better communicate with the public
|
Executive Director of Communications and Technology Department |
Complete
|
Provide training for campus-based staff assigned to updating district websites
|
Executive Director of Communications and Technology Department
|
Complete
|
Develop district social media campaigns, policies and best practices
|
Executive Director of Communications and Specialists |
Complete
|
Ensure all campuses have an active Facebook account for positive school PR and a specific employee assigned to run and monitor account
|
Executive Director of Communications
|
In Progress
|
Establish district blog for placement of district updates and positive stories
|
Executive Director of Communications
|
Complete
|
Establish written process for communicating Board of Trustee activity
|
Executive Director of Communications
|
Complete
|
Include additional languages in districtwide and school communications
|
Executive Director of Communications and Campus Principals |
In Progress
|
Develop written district crisis communications plans
|
Executive Director of Communications and Specialists |
Complete
|
Establish written district process for weather/emergency closure communications
|
Executive Director of Communications and Specialists
|
Complete
|
Develop marketing strategy for district to increase enrollment, enhance culture and build awareness of and support for various academic programs
|
Executive Director of Communications
|
Complete
|
Provide principals and senior leaders with crisis communication training
|
Executive Director of Communications
|
Ongoing
|
Add a tool for parents, staff or community members to share positive story ideas with the MISD Communications Department
|
Executive Director of Communications and Specialists
|
Complete
|
Form committee of district teachers/staff from each campus to advise and bring positive story ideas to administration and share campus strategies intended to improve employee morale and culture
|
Communication Specialist
|
Complete
|
Launch a public information campaign to educate the community on school finance and other legislative issues impacting the district.
|
Executive Director of Communications
|
Complete
|
Partner with third party to enhance district and school branding and marketing material (Logos, graphics, collateral, other materials)
|
Executive Director of Communications
|
Complete
|
Establish and create uniform districtwide branding assets and communications templates(example: Templates for Power Point and Word Documents)
|
Executive Director of Communications and Specialists
|
Complete
|
Expand and enhance employee recognition programs
|
Executive Director of Human Capital |
Complete
|
Add students and parents to the “Gold Card” recognition process
|
Executive Director of Human Capital |
In Progress
|
Identify third-party platform to improve two-way communication between schools and parents
|
Executive Director of Communications and Specialist |
Complete
|
Set standards and goals for response times to outside inquiries
|
Executive Director of Communications |
Complete
|